This course is aimed at all interested parties who wish to use scientific findings for more effective conversation management and specifically optimise their personal communication patterns.
As modern brain research provides valuable keys to efficient interaction, the lecturers in this training course will teach you the well-founded basics of neurocommunication. Participants learn how the brain processes information, the role the limbic system and biochemistry play in the development of empathy, and how to address the emotional centre of their counterpart directly. By reflecting on your own behavioural patterns, you will strengthen your personal impact in order to always appear authentic, focused, and strong in relationships towards customers, colleagues, employees, and business partners.
- The supremacy of emotions and the unconscious in the brain
- The illusion of consciousness and the power of intuition
- The emotional evaluation of your communication strategy in the other person’s brain
- Brain-friendly conversation and negotiation management
- The importance of our visual-sensory brain for presentations and moderation
- Brain-friendly conflict and relationship management
- The importance of non-verbal communication from a neuroscientific perspective
- Communication concepts analysed neuroscientifically
- The neuroplasticity and lifelong learning capacity of the brain
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